Human hand meeting a digital hand
Agentic AI & Data advisory

Zero nonsense advice on Agentic AI.

Independent and honest advice, backed by practical experience and years of expertise in building the data foundations that enable Agentic AI.

I will help you understand the road, but I don't build it.

Where I advise

AI, and the data it runs on.

Can your data carry agents? Lineage, entity resolution, governance and quality, judged against what agents actually need. Thirty years of data and architecture behind one question.

See the proof →
What I build

Real systems, real trade-offs.

The credibility layer that separates a consultancy from a CV, and the receipts for learning by doing: every project exists to find what doesn't work as advertised.

Active

Foreman

Foreman keeps AI-written software honest. A feature passes three gates only I sign, and an agent does the work in a sealed room: a hard cap on attempts, escalate instead of guess. The process is public. The judgment stays private, because that is the part nobody can copy.

Flow · Sprint · Expertise Packs
Active

DataStream Intelligence

A sustainability benchmarking engine on public emission registers: 8 national PRTRs, 4.8 million rows, row-level lineage, running in Azure. The hard part is not the pipeline, it is entity resolution: plants are named after sites, companies after legal entities, and nothing joins for free. The data has a hard ceiling, and that finding is worth more than the product would have been.

Azure SQL · Python · Public registers
In daily use

Operator toolkit

The small tools that keep a one-person company honest. BurnRate measures real token spend from session logs: 95-98 percent of input was cached context, not fresh work. Voice-driven Time Registration turns spoken sessions into an audit-grade hour log. SentinelPR and ReleaseScribe, two open-source GitHub Actions, round out the drawer.

Python · JSON stores · SQLCipher
See the full list →
Advisory

Buy the opinion, not the build-out.

For teams deciding what to do about AI who want a tested, independent opinion instead of a vendor pitch. You bring the decision. I bring what broke when I built the equivalent system myself.

What you get

Advisory day

Half or full day, on site or remote, plans and architecture checked against what has actually been built and measured, ends in a short written opinion.

Talk

45-60 minutes for engineering audiences, built from real experiments, not a vendor deck.

Proof of concept

A small PoC that answers the one risky question, with numbers, then ends.

Technical / vendor due diligence

An independent read on a vendor, an acquisition target, or a build proposal, before budget commits to it.

Where I say no

No implementation contracts, no staffing, no reselling somebody else's software. A scoped PoC to settle a decision is fair game, a team on the ground for six months is not. I would rather say that now than after the first invoice.

Proof

Measured 85-98% of token spend in long agentic sessions was overhead, then cut it with concrete session-management fixes.

Built a multi-country emissions data pipeline: eight national registers plus the EU-wide E-PRTR, 4.8 million verified rows with row-level lineage.

Run the company on a portable file-based control plane; a voice agent on an 8 GB laptop GPU is one of its surfaces. Moved the whole tree across machines and AI subscriptions in an afternoon, nothing lost.

Cut design-review time by roughly 84% with a self-tested expertise agent, and threw out its perfect self-test score after auditing the test itself.

Let an agent take a data-pipeline change from spec to merged PR overnight, 73 tests green, while humans kept push, merge and declare-done.

Proof →Track record

Thirty years in technology. Took a Competitive Market Intelligence platform at Valona Intelligence from a Gmail inbox and a spreadsheet to a six-layer, multi-tenant SaaS product serving hundreds of enterprise customers, engineering team from 2 to 28 over eight years without accumulating legacy. That platform is now a Leader in the 2026 Gartner® Magic Quadrant™ for Competitive and Market Intelligence Platforms. At Damen Shipyards, turned a solo big-data and IoT initiative into a CIO-sponsored, 30-person program that became its own business unit, Damen Digital. Advised HuurPrijsHulp, an Amsterdam start-up named third most innovative social-impact company in the Netherlands at the 2024 KVK Innovatie Top 100.

RATESHalf-day and full-day rates available on request. Contact to discuss scope and timing.
Start with an email →
Writing

Latest thinking

All writing →
Contact

Get in touch.

Advisory enquiries, talk invitations, or questions about the tools. I read everything.

Wilco de Tree
Wilco de TreeOwner, ZeroNonsense.dev. Director of Architecture & Software Engineering at Valona Intelligence.
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